Auto Dealer Marketing Campaign Resource Center
When it comes to car dealer direct mail nothing matters more than the offer being made to each consumer. We have a few seconds to attract the auto dealer consumer and several more to make a compelling offer that creates a sense of urgency and call to action. The mailing list, the mail delivery system, the call to action message, hook, and response avenues all play a role in insuring your car dealer marketing campaign is a success.
Direct Mail Mailing Lists for Dealers
Fidelis will deliver the right message to the right consumer by using the highest quality list service and maintenance options. First we need a good target audience. Here are the different groups available:
Automotive: Garage Predictor, Purchase Predictor, and Auto Data.
Consumer: Income, address, phone numbers
Beacon Scores: Ported directly from Equifax, Experian or TransUnion
Bankruptcies: File, 314 meeting, B.A.R. hearing and discharge dates
Business Lists: Complete information including contact and SIC
We can break down demographics using the following filters:
Automotive Consumer Lists, Special Interests & Lifestyle, and Business Lists. Click here to see a detailed list of options.
Message Development
USPS studies show we have almost 7 seconds once the message is opened to make a case for our offer. If in that 7 seconds we don’t deliver the goods, our great promotional piece goes in the trash. This is the point when the right offer makes all the difference.
Here Are Some Different Concepts:
-New Car-Used Car-Credit score -High traffic -Parts & Service -BDC/Call Center traffic
Auto Dealer Direct Mail Delivery System
Now that we have selected the appropriate target audience, we need to deliver the message in a “package” that will be noticed and get opened. In some cases we would even select a post card or self-mailer. Here are some examples:
8.5 x 11 Mailer:
8.5 x 14 Mailer:
11 x 17 Saturation Mailer:
Self Mailers & Snaps:
Postcards:
Seasonal:
Envelopes:
